36049 Résultats
Classification:
livres
livres
Titre:
The art of branding
The art of branding
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$32.95
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Résumé:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
$32.95
(disponible sur commande)
Résumé:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
Titre:
The art of branding
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Prix:
$32.95
(disponible sur commande)
Résumé:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
The art of branding
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Prix:
$32.95
(disponible sur commande)
Résumé:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
Classification:
livres
livres
Publication:
mars 2004, Ostfildern
mars 2004, Ostfildern
Classification:
livres
livres
Titre:
Branding from A to Z
Branding from A to Z
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$24.00
(disponible sur commande)
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". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social(...)
$24.00
(disponible sur commande)
Résumé:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social(...)
Titre:
Branding from A to Z
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$24.00
(disponible sur commande)
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". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding from A to Z" is a crash course in the essence and impact of brands from A to Z.
Branding from A to Z
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$24.00
(disponible sur commande)
Résumé:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding from A to Z" is a crash course in the essence and impact of brands from A to Z.
Classification:
livres
livres
Publication:
mars 2004, Ostfildern
mars 2004, Ostfildern
Classification:
livres
livres
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$35.00
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Berlin was once the biggest industrial area in Europe, home to large-scale enterprises like AEG and Siemens. Bewag, the Berlin electricity provider, laid the foundations for a modern power supply together with these companies. Power Stations in Berlin considers numerous local power stations as an integral part of the city's architectural heritage, from the period of(...)
$35.00
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Berlin was once the biggest industrial area in Europe, home to large-scale enterprises like AEG and Siemens. Bewag, the Berlin electricity provider, laid the foundations for a modern power supply together with these companies. Power Stations in Berlin considers numerous local power stations as an integral part of the city's architectural heritage, from the period of(...)
Sujet:
Structures d’ingénierie
Structures d’ingénierie
Publication:
juillet 2004, Berlin
juillet 2004, Berlin
Titre:
Power stations in Berlin : the electropolis heritage
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$35.00
(disponible sur commande)
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Berlin was once the biggest industrial area in Europe, home to large-scale enterprises like AEG and Siemens. Bewag, the Berlin electricity provider, laid the foundations for a modern power supply together with these companies. Power Stations in Berlin considers numerous local power stations as an integral part of the city's architectural heritage, from the period of industrialization at the beginning of the 20th century until now, giving a comprehensive overview of Berlin as an industrial city in the process. The question of how to reuse these unique plants, is raised; the right balance between preserving the facilities and finding a new economic use for them is crucial. The book includes essays by Klaus Bürgel, Hilmar Bärthel, Hans-Achim Grube, Christina Keseberg, Matthias Dunger, Herbert Strobel, Jörg Haspel, and Hubert Staroste
Power stations in Berlin : the electropolis heritage
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$35.00
(disponible sur commande)
Résumé:
Berlin was once the biggest industrial area in Europe, home to large-scale enterprises like AEG and Siemens. Bewag, the Berlin electricity provider, laid the foundations for a modern power supply together with these companies. Power Stations in Berlin considers numerous local power stations as an integral part of the city's architectural heritage, from the period of industrialization at the beginning of the 20th century until now, giving a comprehensive overview of Berlin as an industrial city in the process. The question of how to reuse these unique plants, is raised; the right balance between preserving the facilities and finding a new economic use for them is crucial. The book includes essays by Klaus Bürgel, Hilmar Bärthel, Hans-Achim Grube, Christina Keseberg, Matthias Dunger, Herbert Strobel, Jörg Haspel, and Hubert Staroste
Classification:
livres
livres
Publication:
juillet 2004, Berlin
juillet 2004, Berlin
Sujet:
Structures d’ingénierie
Structures d’ingénierie
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livres
livres
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$34.95
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Résumé:
The new urban elite live a lifestyle that benefits from and heavily depends on the service economy, a development with potential consequences for architecture and urban planning. "Serve City" explores this latest challenge to the city via an Australian study: the development of an urban-planning strategy for a new service site in Sydney where information and communication(...)
$34.95
(disponible sur commande)
Résumé:
The new urban elite live a lifestyle that benefits from and heavily depends on the service economy, a development with potential consequences for architecture and urban planning. "Serve City" explores this latest challenge to the city via an Australian study: the development of an urban-planning strategy for a new service site in Sydney where information and communication(...)
Sujet:
Théorie de l’urbanisme
Théorie de l’urbanisme
Publication:
mars 2004, Berlin
mars 2004, Berlin
Titre:
Serve city : interactive urbanism
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$34.95
(disponible sur commande)
Résumé:
The new urban elite live a lifestyle that benefits from and heavily depends on the service economy, a development with potential consequences for architecture and urban planning. "Serve City" explores this latest challenge to the city via an Australian study: the development of an urban-planning strategy for a new service site in Sydney where information and communication technologies play decisive roles in the plan.
Serve city : interactive urbanism
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$34.95
(disponible sur commande)
Résumé:
The new urban elite live a lifestyle that benefits from and heavily depends on the service economy, a development with potential consequences for architecture and urban planning. "Serve City" explores this latest challenge to the city via an Australian study: the development of an urban-planning strategy for a new service site in Sydney where information and communication technologies play decisive roles in the plan.
Classification:
livres
livres
Publication:
mars 2004, Berlin
mars 2004, Berlin
Sujet:
Théorie de l’urbanisme
Théorie de l’urbanisme
Classification:
livres
livres
Prix:
$34.95
(disponible sur commande)
Résumé:
"Buildings that Last" provides the layperson with a basis for participating in the discussion about sustainable housing. This book is not about bricks and adobe, nor about cladding with aluminum or glass, nor about the difference between natural and mechanical ventilation. While these are all important aspects of sustainable building, the real key is for the partners in(...)
$34.95
(disponible sur commande)
Résumé:
"Buildings that Last" provides the layperson with a basis for participating in the discussion about sustainable housing. This book is not about bricks and adobe, nor about cladding with aluminum or glass, nor about the difference between natural and mechanical ventilation. While these are all important aspects of sustainable building, the real key is for the partners in(...)
Sujet:
Architecture écologique
Architecture écologique
Publication:
mars 2004, Rotterdam
mars 2004, Rotterdam
Titre:
Buildings that last : guidelines for strategic thinking
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$34.95
(disponible sur commande)
Résumé:
"Buildings that Last" provides the layperson with a basis for participating in the discussion about sustainable housing. This book is not about bricks and adobe, nor about cladding with aluminum or glass, nor about the difference between natural and mechanical ventilation. While these are all important aspects of sustainable building, the real key is for the partners in the construction process--including the commissioning bodies--to consider early on the physical, social, and cultural environment in which they want to be accommodated. This first thinking stage can lead to the unearthing of surprising solutions that are considerably more sustainable than what has been the norm until now. Real estate is still too often thought of as a question of meeting the demand for floor space in square meters (or feet, depending)--and little else. Buildings that Last includes examples of studies into the construction of offices for 2040, when buildings will hopefully have an environmental impact that is 95% less than was the norm at the end of the last century. Today's top-scoring projects are also reviewed--the results show that we still have a long way to go in sustaining sustainable development.
Buildings that last : guidelines for strategic thinking
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Prix:
$34.95
(disponible sur commande)
Résumé:
"Buildings that Last" provides the layperson with a basis for participating in the discussion about sustainable housing. This book is not about bricks and adobe, nor about cladding with aluminum or glass, nor about the difference between natural and mechanical ventilation. While these are all important aspects of sustainable building, the real key is for the partners in the construction process--including the commissioning bodies--to consider early on the physical, social, and cultural environment in which they want to be accommodated. This first thinking stage can lead to the unearthing of surprising solutions that are considerably more sustainable than what has been the norm until now. Real estate is still too often thought of as a question of meeting the demand for floor space in square meters (or feet, depending)--and little else. Buildings that Last includes examples of studies into the construction of offices for 2040, when buildings will hopefully have an environmental impact that is 95% less than was the norm at the end of the last century. Today's top-scoring projects are also reviewed--the results show that we still have a long way to go in sustaining sustainable development.
Classification:
livres
livres
Publication:
mars 2004, Rotterdam
mars 2004, Rotterdam
Sujet:
Architecture écologique
Architecture écologique
Classification:
livres
livres
Prix:
$67.50
(disponible sur commande)
Résumé:
This book examines forty projects representing the exemplary work of the internationally renowned architecture firm KSP Engel and Zimmermann. In the course of the past several years, KSP Engel and Zimmermann has become one of the most successful architecture firms in Germany. The firm now has offices in Berlin, Braunschweig, Frankfurt, Cologne, and Munich. Its projects(...)
$67.50
(disponible sur commande)
Résumé:
This book examines forty projects representing the exemplary work of the internationally renowned architecture firm KSP Engel and Zimmermann. In the course of the past several years, KSP Engel and Zimmermann has become one of the most successful architecture firms in Germany. The firm now has offices in Berlin, Braunschweig, Frankfurt, Cologne, and Munich. Its projects(...)
Titre:
Complex : the architecture of KSP Engel and Zimmermann
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$67.50
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Résumé:
This book examines forty projects representing the exemplary work of the internationally renowned architecture firm KSP Engel and Zimmermann. In the course of the past several years, KSP Engel and Zimmermann has become one of the most successful architecture firms in Germany. The firm now has offices in Berlin, Braunschweig, Frankfurt, Cologne, and Munich. Its projects include office buildings, hospitals, schools, libraries, sports facilities and residential architecture. KSP Engel and Zimmermann's rich architectural language covers a broad spectrum-from sensitive intervention in existing structures to striking high-rise buildings. This book features an interview in which the two architects clarify their approach to architecture, their curiosity about building abroad, and their recent success. Essays by Peter Davey, editor-in-chief of Architectural Review, and Ingeborg Flagge, director of the Deutsches Architektur Museum, provide a portrait of these self-assured yet open-minded and highly pragmatic architects. The book illustrates the firm's architectural and planning competence in a presentation of forty different projects, including the Federal Press Office in Berlin, the Trade Fair Forum in Frankfurt, Volkswagen Hall in Braunschweig, the Bertelsmann Foundation building in Gütersloh, and a number of high-rise projects in Frankfurt.
Complex : the architecture of KSP Engel and Zimmermann
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Prix:
$67.50
(disponible sur commande)
Résumé:
This book examines forty projects representing the exemplary work of the internationally renowned architecture firm KSP Engel and Zimmermann. In the course of the past several years, KSP Engel and Zimmermann has become one of the most successful architecture firms in Germany. The firm now has offices in Berlin, Braunschweig, Frankfurt, Cologne, and Munich. Its projects include office buildings, hospitals, schools, libraries, sports facilities and residential architecture. KSP Engel and Zimmermann's rich architectural language covers a broad spectrum-from sensitive intervention in existing structures to striking high-rise buildings. This book features an interview in which the two architects clarify their approach to architecture, their curiosity about building abroad, and their recent success. Essays by Peter Davey, editor-in-chief of Architectural Review, and Ingeborg Flagge, director of the Deutsches Architektur Museum, provide a portrait of these self-assured yet open-minded and highly pragmatic architects. The book illustrates the firm's architectural and planning competence in a presentation of forty different projects, including the Federal Press Office in Berlin, the Trade Fair Forum in Frankfurt, Volkswagen Hall in Braunschweig, the Bertelsmann Foundation building in Gütersloh, and a number of high-rise projects in Frankfurt.
Classification:
livres
livres
Publication:
mars 2004, Ostfildern-Ruit
mars 2004, Ostfildern-Ruit
Sujet:
Architecture, monographies
Architecture, monographies
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livres
livres
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$29.50
(disponible sur commande)
Résumé:
Over 20 years ago, architect Renzo Piano established his firm and dubbed it the Renzo Piano Building Workshop (RPBW)--a name that recalls the art studios of the Renaissance, where the master artist worked closely and actively with his apprentices. Students have always been an active component of the Building Workshop, functioning in a team with experienced architects and(...)
$29.50
(disponible sur commande)
Résumé:
Over 20 years ago, architect Renzo Piano established his firm and dubbed it the Renzo Piano Building Workshop (RPBW)--a name that recalls the art studios of the Renaissance, where the master artist worked closely and actively with his apprentices. Students have always been an active component of the Building Workshop, functioning in a team with experienced architects and(...)
Sujet:
Architecture, monographies
Architecture, monographies
Publication:
mars 2004, Humlebaek
mars 2004, Humlebaek
Titre:
Renzo Piano Building Workshop
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$29.50
(disponible sur commande)
Résumé:
Over 20 years ago, architect Renzo Piano established his firm and dubbed it the Renzo Piano Building Workshop (RPBW)--a name that recalls the art studios of the Renaissance, where the master artist worked closely and actively with his apprentices. Students have always been an active component of the Building Workshop, functioning in a team with experienced architects and other experts, contributing to an international array of projects from two studio bases: one in Paris and one in Genoa, Italy. This small, intimate publication presents essays on both the Building Workshop and Piano himself, together with photographs of the two studios and of completed RPBW structures.
Renzo Piano Building Workshop
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$29.50
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Résumé:
Over 20 years ago, architect Renzo Piano established his firm and dubbed it the Renzo Piano Building Workshop (RPBW)--a name that recalls the art studios of the Renaissance, where the master artist worked closely and actively with his apprentices. Students have always been an active component of the Building Workshop, functioning in a team with experienced architects and other experts, contributing to an international array of projects from two studio bases: one in Paris and one in Genoa, Italy. This small, intimate publication presents essays on both the Building Workshop and Piano himself, together with photographs of the two studios and of completed RPBW structures.
Classification:
livres
livres
Publication:
mars 2004, Humlebaek
mars 2004, Humlebaek
Sujet:
Architecture, monographies
Architecture, monographies
Classification:
livres
livres
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$24.95
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Résumé:
"Scents of the City" is a collection of small samples and patterns from a wide range of the public spaces in a city; it is the result of an obsession of many years, an obsession to collect what visually denotes the flavour of a city which is so difficult to describe with words. Without claiming completeness, this collection represents a pictorial archive documenting two(...)
$24.95
(disponible sur commande)
Résumé:
"Scents of the City" is a collection of small samples and patterns from a wide range of the public spaces in a city; it is the result of an obsession of many years, an obsession to collect what visually denotes the flavour of a city which is so difficult to describe with words. Without claiming completeness, this collection represents a pictorial archive documenting two(...)
Publication:
mars 2004, Baden, Switzerland
mars 2004, Baden, Switzerland
Titre:
Scents of the city : guide to visual stumbling blocks in urban spaces
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$24.95
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Résumé:
"Scents of the City" is a collection of small samples and patterns from a wide range of the public spaces in a city; it is the result of an obsession of many years, an obsession to collect what visually denotes the flavour of a city which is so difficult to describe with words. Without claiming completeness, this collection represents a pictorial archive documenting two very different kinds of expeditions through large and small cities of the world.
Scents of the city : guide to visual stumbling blocks in urban spaces
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$24.95
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Résumé:
"Scents of the City" is a collection of small samples and patterns from a wide range of the public spaces in a city; it is the result of an obsession of many years, an obsession to collect what visually denotes the flavour of a city which is so difficult to describe with words. Without claiming completeness, this collection represents a pictorial archive documenting two very different kinds of expeditions through large and small cities of the world.
Classification:
livres
livres
Publication:
mars 2004, Baden, Switzerland
mars 2004, Baden, Switzerland
Classification:
livres
livres
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$39.95
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When the property to the south of Rudolph M. Schindler’s historic house and studio on Kings Road in Los Angeles was sold to the developer of a 3-story, 18-unit condominium complex, a question urgently emerged: How does one build next to the Schindler House? To incite the exchange of ideas on the Schindler House problem, the MAK Center at the Schindler House initiated an(...)
$39.95
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When the property to the south of Rudolph M. Schindler’s historic house and studio on Kings Road in Los Angeles was sold to the developer of a 3-story, 18-unit condominium complex, a question urgently emerged: How does one build next to the Schindler House? To incite the exchange of ideas on the Schindler House problem, the MAK Center at the Schindler House initiated an(...)
Publication:
mars 2004, Ostfildern-Ruit
mars 2004, Ostfildern-Ruit
Titre:
Architectural resistance : contemporary architects face Schindler today
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$39.95
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When the property to the south of Rudolph M. Schindler’s historic house and studio on Kings Road in Los Angeles was sold to the developer of a 3-story, 18-unit condominium complex, a question urgently emerged: How does one build next to the Schindler House? To incite the exchange of ideas on the Schindler House problem, the MAK Center at the Schindler House initiated an architectural invitational in which architects were asked to envision a companion to Schindler’s masterwork. Juried by a distinguished international panel, entries were solicited from a roster of both established and young architects. Proposals were contributed by architect teams COOP HIMMEL(B)LAU, Vienna, Christophe Cornubert, PUSH, Los Angeles, Eichinger oder Knechtl, Vienna, Peter Eisenman, New York, Andrea Lenardin-Madden, Los Angeles, Durfee/Regn, Los Angeles, Günther Domenig, Graz, Eric Owen Moss, Los Angeles, Dominique Perrault, Paris, Odile Decq + Benoît Cornette, Paris, Zaha Hadid, London, Georg Driendl, Vienna, Michael Rotondi, Los Angeles, Klaus Stattmann, Vienna, Sandrine von Klot, Vienna, Lebbeus Woods, New York, Bernhard Sommer, Vienna, Mark Mack, Los Angeles, Umbrella Organization, Los Angeles, and The Next Enterprise, Vienna. "Architectural Resistance: Contemporary Architects Face Schindler Today" presents each of their 20 proposals in the context of a discussion about architecture, urban change, site, and historic preservation.
Architectural resistance : contemporary architects face Schindler today
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$39.95
(disponible sur commande)
Résumé:
When the property to the south of Rudolph M. Schindler’s historic house and studio on Kings Road in Los Angeles was sold to the developer of a 3-story, 18-unit condominium complex, a question urgently emerged: How does one build next to the Schindler House? To incite the exchange of ideas on the Schindler House problem, the MAK Center at the Schindler House initiated an architectural invitational in which architects were asked to envision a companion to Schindler’s masterwork. Juried by a distinguished international panel, entries were solicited from a roster of both established and young architects. Proposals were contributed by architect teams COOP HIMMEL(B)LAU, Vienna, Christophe Cornubert, PUSH, Los Angeles, Eichinger oder Knechtl, Vienna, Peter Eisenman, New York, Andrea Lenardin-Madden, Los Angeles, Durfee/Regn, Los Angeles, Günther Domenig, Graz, Eric Owen Moss, Los Angeles, Dominique Perrault, Paris, Odile Decq + Benoît Cornette, Paris, Zaha Hadid, London, Georg Driendl, Vienna, Michael Rotondi, Los Angeles, Klaus Stattmann, Vienna, Sandrine von Klot, Vienna, Lebbeus Woods, New York, Bernhard Sommer, Vienna, Mark Mack, Los Angeles, Umbrella Organization, Los Angeles, and The Next Enterprise, Vienna. "Architectural Resistance: Contemporary Architects Face Schindler Today" presents each of their 20 proposals in the context of a discussion about architecture, urban change, site, and historic preservation.
Classification:
livres
livres
Publication:
mars 2004, Ostfildern-Ruit
mars 2004, Ostfildern-Ruit
Classification:
livres
livres
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$45.50
(disponible sur commande)
Résumé:
Europan 2003 is a call for ideas to revitalize suburban life in Europe. With 68 sites across the continent to choose from, the design theme this time round is 'Suburban challenge, urban intensity and housing diversity'. Transforming the post-war growth areas into enduring urban districts with a diversity of house types and up-to-date amenities is an issue of great(...)
$45.50
(disponible sur commande)
Résumé:
Europan 2003 is a call for ideas to revitalize suburban life in Europe. With 68 sites across the continent to choose from, the design theme this time round is 'Suburban challenge, urban intensity and housing diversity'. Transforming the post-war growth areas into enduring urban districts with a diversity of house types and up-to-date amenities is an issue of great(...)
Sujet:
Théorie de l’urbanisme
Théorie de l’urbanisme
Publication:
avril 2004, Rotterdam
avril 2004, Rotterdam
Titre:
Europan 7 : suburban challenge, urban intensity and housing diversity
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$45.50
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Résumé:
Europan 2003 is a call for ideas to revitalize suburban life in Europe. With 68 sites across the continent to choose from, the design theme this time round is 'Suburban challenge, urban intensity and housing diversity'. Transforming the post-war growth areas into enduring urban districts with a diversity of house types and up-to-date amenities is an issue of great relevance in Europe today. Over 280 projects were submitted for the Dutch sites by young architects from the Netherlands and beyond. The winning designs will be announced at the end of January 2004 during a special event at the Netherlands Architecture Institute when an exhibition of all the submitted plans will be opened. The book "Europan 7: Suburban challenge, urban intensity and housing diversity" gives an overview of the prizewinners, exhaustively documenting their design proposals with model photographs, plans and conceptual sketches. Interviews with the designers shed further light on the projects. The project section of the book also includes an essay on the central theme of urban intensity, a description of the four Dutch sites and an analysis of the entries from a European perspective.
Europan 7 : suburban challenge, urban intensity and housing diversity
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Prix:
$45.50
(disponible sur commande)
Résumé:
Europan 2003 is a call for ideas to revitalize suburban life in Europe. With 68 sites across the continent to choose from, the design theme this time round is 'Suburban challenge, urban intensity and housing diversity'. Transforming the post-war growth areas into enduring urban districts with a diversity of house types and up-to-date amenities is an issue of great relevance in Europe today. Over 280 projects were submitted for the Dutch sites by young architects from the Netherlands and beyond. The winning designs will be announced at the end of January 2004 during a special event at the Netherlands Architecture Institute when an exhibition of all the submitted plans will be opened. The book "Europan 7: Suburban challenge, urban intensity and housing diversity" gives an overview of the prizewinners, exhaustively documenting their design proposals with model photographs, plans and conceptual sketches. Interviews with the designers shed further light on the projects. The project section of the book also includes an essay on the central theme of urban intensity, a description of the four Dutch sites and an analysis of the entries from a European perspective.
Classification:
livres
livres
Publication:
avril 2004, Rotterdam
avril 2004, Rotterdam
Sujet:
Théorie de l’urbanisme
Théorie de l’urbanisme
