Paul Rand : inspiration and process in design / introduction and selection by Steve Heller ; edited by Eugenia Bell.

Title & Author:

Paul Rand : inspiration and process in design / introduction and selection by Steve Heller ; edited by Eugenia Bell.

Edition:

First edition.

Publication:

Hudson, NY : Princeton Architectural Press, [2020]
©2020

Description:

144 pages : chiefly illustrations (some color) ; 21 cm

Series:

Inspiration and process

Notes:
"Moleskine Books."
Writings. Sketching for fun and profit / Steven Heller ; On good work: a conversation between George Lois and Paul Rand ; Twenty-Four Hours a Day / by Paul Rand -- Drawings. Scribbles ; Nature and views ; Monkey modern ; Random notes ; Faces and figures -- Biography.

Summary:

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

ISBN:

9781616898595 hardcover
1616898593 hardcover

Subject:

Rand, Paul, 1914-1996 Notebooks, sketchbooks, etc.
Rand, Paul,
Rand, Paul, 1914-1996
Notebooks, sketchbooks, etc.

Form/genre:

notebooks.
Notebooks
Notebooks, sketchbooks, etc.
Cahiers.

Added entries:

Lois, George, interviewer.
Heller, Steven, writer of introduction.
Bell, Eugenia, editor.

Holdings:

Location: Library main 307363
Call No.: BIB 252852
Status: Available

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