Paul Rand : inspiration and process in design / introduction and selection by Steve Heller ; edited by Eugenia Bell.

First edition.

Hudson, NY : Princeton Architectural Press, [2020]
©2020

144 pages : chiefly illustrations (some color) ; 21 cm

Inspiration and process

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

9781616898595 hardcover
1616898593 hardcover

Rand, Paul, 1914-1996 Notebooks, sketchbooks, etc.
Rand, Paul,
Rand, Paul, 1914-1996
Notebooks, sketchbooks, etc.

notebooks.
Notebooks
Notebooks, sketchbooks, etc.
Cahiers.

Lois, George, interviewer.
Heller, Steven, writer of introduction.
Bell, Eugenia, editor.

Localisation: Bibliothèque main 307363
Cote: BIB 252852
Statut: Disponible