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The American billboard : 100 years / by James Fraser.
Main entry:

Fraser, James H. (James Howard), 1934-2013.

Title & Author:

The American billboard : 100 years / by James Fraser.

Publication:

New York : H.N. Abrams, 1991.

Description:

192 pages : chiefly color illustrations ; 26 x 36 cm

Notes:
Includes bibliographical references (page 189) and index.
The early years -- The billboard goes to war -- The golden age of billboards: the twenties -- The brighter side of the Depression: the thirties -- The 1940s: back to war -- New content, new structures, old challenges -- The creative energy of the sixties -- Creativity, conservation, and conscience.
Summary:

Tells the story of the American billboard in scale and detail. This review of American roadside advertising over the past 100 years presents a selection of vintage photographs. It also illustrates the development of US graphic design and shows how billboard styles have evolved.

ISBN:

0810931168
9780810931169
0810927659 (pbk.)
9780810927650

Subject:

Billboards United States History.
Advertising in art.
Publicité dans l'art.
Billboards.
Bildband
Werbeplakat
United States.
USA

Form/genre:

History.

Holdings:

Location: Library main m 252804
Call No.: HF5843 .F73 1991
Status: Available

Actions:
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