Titre et auteur:

Design & Marketing Conundrums / [presented by] Kenneth Grange (Pentagram).

Publication:

London, England : Pidgeon Digital, 1985.

Description:

1 online resource (1 video file (28 minutes)) : sound, color

Notes:
Kenneth Grange, 1985 -- Sewing Machine For Maruzen Machine Co, Japan -- Monitor For Reuters -- Products For Reuters -- Cash Register -- Parking Meter-Wilkinson Razors -- Kenwood Chef, Food Processor & Hand Mixer -- Bendix Clothes Washer -- Sherry Bottle & Label, La Riva Amontillado -- Hat & Coat Racks, Binns -- Kodak Cameras -- Parker's Writing Instruments -- Platignum Ball-Point Pen -- Platignum Fashion Pens -- High Speed Train For British Rail.

Résumé:

Kenneth Grange, knighted in 2013, was born in London in 1929, and studied graphic design and drawing in art school. But it was in the Army with the Royal Engineers, where he had to take things apart and draw them, that he learned about construction and presentation. There followed eight years of working in a variety of design and architectural practices before he established himself in London in 1958 as a consultant industrial designer. In 1972 he was a founder member of the Pentagram partnership, where he has remained. As the only industrial designer among the partners, he has been responsible for both mass-market leaders and specialist products. He has won many design awards and was made a Royal Designer for Industry, Britain's most prestigious design award. He frequently lectures both in the UK and abroad. From the start, his work has demonstrated the commercial power of effective product design.

Sujet:

Product design.
Industrial design.
Conception de produit.
Design.

Vedettes secondaires:

Grange, Kenneth, 1929- narrator.

Design and marketing conundrums