Avantgarde & Kitsch [electronic resource].

Paradigm 2021

Open access content

The New Creative Paradigm FACING THE LAST STAGES OF LATE CAPITALISM, WE PREDICT THE DAWN OF A NEW WAY OF WORKING FOR THE CREATIVE CLASS. The landscape that fostered post- modern cultural creation is in flames. If we are able to evolve, this fire will raze a forest whose dead roots cling to a dead system, and from its ashes will rise a new creative paradigm. If we refuse, we will be left speaking a dead language, to no one, in the dark. The internet has ushered in a new age, a faster digital reality that speaks to more people more loudly. For tech and startups, it’s easy, the language of this world is their own. But traditional players of cultural production like fashion remain wary of adapting to the change that digital natives embody. First steps were taken: Tapping into non-seasonal cycles, and drop models, digital advertising and more diverse modes of content creation. The systems of power, for the most part, however, have stayed intact. We worked on our infrastructure and our distribution, but one part remained untouched. We didn’t change the way we think about ourselves. A new fluency is necessary; we must convert or be condemned. Adapt or die…
https://www.librarystack.org/avantgarde-kitsch/?ref=unknown

Technology and the arts
Art criticism
Capital movements
Critical Theory
Digital media
Historical Materialism
Information Commons

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