Titre et auteur:

Brand.new / [edited by Jane Pavitt].

Publication:

Princeton, NJ : Princeton University Press, 2000.

Description:

224 pages : illustrations (some color) ; 30 cm

Notes:
"First published by V & A Publications, 2000 ... London"--Title page verso.
Includes bibliographical references (pages 217-219) and index.
1. In Goods we Trust. Signature Value / Paola Antonelli. A Brand New Britain? / Jonathan Woodham -- Branding = Distinctive Authenticity / Stefano Marzano -- Brand Associations through Advertising / Charlotte Cotton -- Diesel -- For Successful Branding? / Jane Pavitt -- Wolf Brands in Sheep's Clothing / Russuell W. Belk -- 2. Ties that Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham and Mark Ritson -- Why Do we Buy Counterfeits? / Kent Grayson -- Consumer Proactivity / Mark Ritson -- Japanese High-School Girl Brand / Sharon Kinsella -- At Home with the Joneses / Jane Pavitt -- 3. All the World's a Store: The Spaces of Shopping / Aaron Betsky -- Packaging Petroleum / Helen Jones -- From Object to Experience / Guy Julier -- Great Mali of the People / Andrew Bolton -- Supermarket Futures / Rachel Bowlby -- 4. Branding the Individual / Jane Pavitt -- Moving Things / Celia Lury -- Thinking with Things / Celia Lury -- Hello Kitty / Gareth Williams -- Brand Not-So-New / Alison Clarke.

Résumé:

"With over 200 colour illustrations, Brand. New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--Jacket.

Ressources:
Table of contents
Publisher description

ISBN:

069107061X
9780691070612

Sujet:

Brand name products Great Britain.
Advertising Great Britain.
Brand name products.
Produits de marque.
Produits de marque Grande-Bretagne.
Advertising.
Great Britain.

Classification/genre:

Exhibition catalogs.
exhibition catalogs.
Catalogues d'exposition.

Vedettes secondaires:

Pavitt, Jane.

Exemplaires:

Localisation: Bibliothèque main 215436
Cote: HF6161.B4 B7 2000
Statut: Disponible