Max Bill : Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book design / mit Textbeiträgen von Gerd Fleischmann, Hans Rudolph Bosshard, Christoph Bignens.

Zürich : Niggli, ©1999.

304 pages : illustrations (some color) ; 29 cm

The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.

3721203410 (hardcover)
9783721203417 (hardcover)

Bill, Max, 1908-1994 Criticism and interpretation.
Bill, Max, 1908- Criticism and interpretation.
Bill, Max, 1908-1994.
Commercial art Switzerland History 20th century.
Commercial art.
Advertising layout and typography.
Art publicitaire.
Publicité Mise en pages et typographie.
Art publicitaire Suisse Histoire 20e siècle.
commercial art.
Typografie.
Grafische vormgeving.
Reclame.
Graphiste.
Typographie.
Mise en page.
Switzerland

Quotations (texts)
Criticism, interpretation, etc.
History

Fleischmann, Gerd.
Bosshard, Hans Rudolph, 1929-
Bignens, Christoph.

Localisation: Bibliothèque main 210215
Cote: NA44.B596.6 M3 1999
Statut: Disponible