Entrée principale:

Wallace, Margot A., 1941-

Titre et auteur:

Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace.

Publication:

Lanham, MD : AltaMira Press, ©2006.

Description:

x, 193 pages : illustrations ; 23 cm

Notes:
Includes bibliographical references (pages 181-186) and index.
Introduction to branding : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as branding tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Branding museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : branding by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brands brick by brick -- University museums : children of strong parents -- Future members : identifying with college students.

Résumé:

1. Introduction to branding : the process that turns spectators into loyalists2. Brand new museum3. Exhibitions as branding tools : content as message4. Museum boards : carrying the banner5. The education department : teaching the museum6. Volunteers : your face to the public7. Membership : converting visitors to loyalists8. Fund-raising : raised on loyalty 9. Corporate partnerships : shoulder to shoulder with business10. Marketing and graphics : the watchdog department11. Museum store : extension of education12. Branding museum Web sites : new media, old truths13. The golden shopping cart : how museums' online stores add luster to their brand14. Publications15. Audio tours : branding by script 16. The lobby : first impression and last impression17. Loyalty eating : how museums reinforce their brand image at the dining table18. Your building : how museums build their brands brick by brick -- 19. University museums : children of strong parents20. Future members : identifying with college students.

Ressources:
Table of contents

ISBN:

0759109923 (cloth ; alk. paper)
0759109931 (pbk. ; alk. paper)
9780759109926 (cloth ; alk. paper)
9780759109933 (pbk. ; alk. paper)

Sujet:

Museums - United States - Management.
Museums - Public relations - United States.
Business names - United States.
Brand name products - United States.
Museum attendance - United States.
Museums United States Management.
Museums Public relations United States.
Business names United States.
Branding (Marketing) United States.
Museum attendance United States.
Musées États-Unis Gestion.
Raison sociale États-Unis.
Stratégie de marque États-Unis.
Musées Fréquentation États-Unis.
Branding (Marketing)
Business names.
Museum attendance.
Museums Management.
Museums Public relations.
Musea.
Merken.
Marketing.
n-us.
United States.

Exemplaires:

Localisation: Bibliothèque main 264641
Cote: BIB 196092
Statut: Disponible